Messaging Consent and Unsubscribe Policy
This policy defines consent, send eligibility, and unsubscribe requirements for Dispatch messaging users.
1. Permission-Based Sending Only
You may send messages only to recipients who have provided valid consent where required by law.
2. Prohibited Recipient Sources
- Purchased, rented, scraped, or third-party lists without valid consent.
- Recipients who previously opted out.
- Invalid or non-user addresses used for abuse.
3. Email Unsubscribe Requirements
- Include a clear unsubscribe mechanism in marketing emails.
- Process opt-out requests without undue delay.
- Complete unsubscribe processing within 10 business days.
4. SMS Opt-Out Requirements
If SMS is enabled, you must support standard opt-out keywords such as STOP or UNSUBSCRIBE and stop non-transactional sends after opt-out.
5. Monitoring and Enforcement
We monitor sending quality metrics continuously. Accounts that exceed the following thresholds are subject to review, throttling, suspension, or termination:
- Bounce rate above 2% — indicates invalid or non-consented lists.
- Spam complaint rate above 0.1% — triggers immediate review.
These thresholds align with AWS SES, Google, and Yahoo sender guidelines.
6. Contact
Compliance inquiries: [email protected]